Product development always gets off the ground by addressing an unfulfilled need identified among customers or by filling a gap within the peer products in the market. Those unfulfiled needs as well as market opportunities can be converted into a …
Project Management
How to Create User Personas in Product Design
A user persona is a comprehensive description of your ideal customer. Needlessly saying, it is an essential part of the user research and contributes to product design. The key elements to establish a user persona stem from marketing management theories….
Keep Project Running As Usual in COVID-19
I never thought about that our work environment and work approach could go through such a dramatic change in the past few two months due to the outbreak of COVID-19. Working from home is no longer a buzzword. Instead, it…
Popular Requirements Prioritisation Techniques in Agile Development
Prioritising requirements is one of the most important tasks in requirements lifecycle management for business analysts and it’s also a key project manager’s responsibility before moving any tasks from the product backlog to sprint backlog. The purpose of prioritisation is…
Five Key Skills Every Product Manager Must Have
Being competitive as a product manager within any industry always requires both hard skills and soft skills. Hard skills are very pertinent to the role and the work being done on day-to-day basis. Those hard skills are quite technical, and…
Five Principles of Effective Project Stakeholder Engagement
The key benefits of managing stakeholder engagement involve seeking a wealth of extended support in order to proceed with the project smoothly and ensure that the deliverables are aligned with their expectations. Stakeholder engagement and stakeholder relationship management are two…
Top Three Common Barriers to Digital Transformation
Emerging technologies, increasing demand in creating an immersive and seamless customer experience, and the continuous quest for business process innovation are the three key driving forces that enable companies to focus on the digital transformation over the next few years….
Five Steps to a Successful Project Exploratory Discussion
A project exploratory discussion is a meeting that we have with each prospective client prior to commencing with the project. It usually takes place at client’s place, which yields more freedom to the client to demonstrate how the current system…
User Experience: A Critical Pillar of Digital Transformation
User experience has been considered as one of the most important factors which exert a profound impact on the success of the digital transformation. From bespoke software adopted by enterprise internally to a mobile app developed for your end customers externally, user…
Five Fundamental Steps to Requirement Analysis in Software Development
A successful project always starts with an effective requirement analysis and requirements evaluation activities. Upon the completion of requirements elicitation, business analysts need to structure and organize requirements discovered in the elicitation process, specify and model requirements, ensure the requirements…
